DawnFarrow.com

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An authority in entertainment and live experience marketing and business development

 

ABOUT

Dawn has successfully worked with pioneering producers and promoters around the world in cinema, sport, festivals, immersive experiences, children’s theatre, circus, dining events, West End plays, musicals and arena events.

As founder and CEO of full service marketing agency Boom Live, she created an enviable reputation in one of the most competitive landscapes planning and delivering campaigns which are acknowledged as high profile, brand building and sales focused.

Notable clients within her award winning portfolio included Secret Cinema, Brighton Racecourse, Alice’s Adventures Underground, The Luna Cinema, Grand Designs Live, The Mousetrap, Birmingham Royal Ballet, Cage Warriors, Dear Zoo, Doctor Who, DS Techeetah Formula E, Nitro Circus.

In 2020, Dawn continued her personal career advancement by concentrating on working with clients keen to explore and exploit her senior level marketing and business development experience and contacts.

As a recognised industry expert, Dawn has won leadership and marketing awards, is often called upon to speak and share her knowledge at conferences and events and to write about her refreshing and entertaining approach to business which reflects her enjoyment and unique sensibility of the sectors.

SMUG WALL

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SERVICES

CAMPAIGN STRATEGY

CAMPAIGN STRATEGY

  • Sales focused campaign creation and delivery
  • International brand management
  • Live event consultancy
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BUSINESS DEVELOPMENT

BUSINESS DEVELOPMENT

  • Commercial business modelling for new and existing live entertainment
  • Recommendations to increase revenue and margins
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MEDIA PLANNING

MEDIA PLANNING

  • Out of home
  • Digital media (including PPC, social media, content and display)
  • Broadcast
  • Print media advertising
  • Distribution

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PARTNERSHIPS & STRATEGIC RELATIONSHIPS

PARTNERSHIPS & STRATEGIC RELATIONSHIPS

  • National brand partnerships
  • Promotions
  • Targeted relationship marketing
  • Database access with opt-in opportunities
  • Competitions
  • Ticket focused redemption
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INDUSTRY INTRODUCTIONS

INDUSTRY INTRODUCTIONS

  • Find the right businesses and partners for each project Internationally
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INSIGHTS & ANALYSIS

INSIGHTS & ANALYSIS

  • Sales and revenue analysis
  • Ticketing technology and box office recommendations
  • Ticket yield management
  • Ticket agent relationships
  • Social media statistics and sales conversion
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DAWN

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DAWN FARROW

Dawn Farrow, is a business thought leader and marketing specialist for some of the best known ticketed entertainment brands and live experiences in the U.K.

Dawn’s business leadership and marketing success has been recognised by a series of high profile organisations and in 2019 Dawn was named as a ‘Power Founder’ in the Timewise Power 50 list. Previously in 2016, she was recognised in the Women In Marketing Awards as the runner up in ‘Best Leader in Marketing’ and in 2014 was shortlisted in the top 50 of Management Today’s ‘35 under 35’. Her previous business, Boom Live was awarded ‘Best New Business’, in the Top 100 UK Start Up Awards in 2015 and was shortlisted in the top 6 ‘Best Small Agencies’ in the 2016 UK Agency Awards.

Targets and determination have driven Dawn’s capacity to drive audiences of millions to more than 180 live events as diverse as The Luna Cinema, Grand Designs Live, Brighton racecourse, BBC Countryfile Live, Cage Warriors, Monty Python’s Spamalot, The Mousetrap, Disney’s Fantasia, an audience with John Travolta, Alice’s Adventures Underground.

Dawn is a Director of musical theatre charity Mercury Musical Developments which feeds a passion of hers having started her career as a performer.

CONTACT

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An authority in entertainment and live experience marketing and business development