Implement a creative Facebook advertising and targeting strategy to promote Adam Kay's upcoming UK Tour.
After working on Adam Kay’s previous sell out tour, Boom Live has a strong understanding of the best market to target for this new show. Previous work promoting Adam's show has included a tour to 33 different locations across the UK, as well as sell-out performances in the West End and at the Hammersmith Apollo. Alongside the optimal audience, Boom Live opted to use the advert format that would provide the most information to the customer without them leaving the page, namely an instant experience advert. This format would provide us to inform both new and previous bookers about the show. Boom Live are therefore able to create the Facebook adverts that reach the best audience in the most efficient way possible.
- A 102% increase in the average number of engagements that the adverts received compared to the previous 2019 tour.
- Average CTR of 1.05% across the adverts, 17% greater than the average across all Facebook adverts.