AGATHA CHRISTIE’S THE MOUSETRAP

How to build and engage an online community for a well-established west-end show.

Boom Live is at the leading edge of digital innovation, offering clients new social platforms to help extend a brand’s reach. Boom Live know that social media apps can connect with audiences in a way audience will remember, as well as impacting positively on a brand’s image and sales. For Agatha Christie’s The Mousetrap – the world’s longest-running play – Boom Live developed the play’s first social media app. Using Facebook as the platform Boom Live created an app to encourage the on and offline community to tell their stories, connections and experiences with the play in order to understand and celebrate the play’s success in the theatre scene.