Boom Live were appointed to manage all promotions and marketing activity across the Aggers and Boycott UK tour including managing the venues, ticket sales and offers, and driving marketing activity across each location.
These two legends of cricket took their knowledge, experience and impeccable humour across the country.
Boom Live created a strategy focusing on cricket fans across the country, who were integral to the success of this campaign. Boom Live also set about working with the venues very early on, which had been selected due to their passionate cricketing communities, to get as many people buying tickets through their bases as possible in order to maximise marketing spend for the tougher to convert audiences.
- A commercially successful tour which has been re-booked year after year in key regional venues across the UK.