How to position a new live entertainment brand on the high street to make the most of appealing to the predominantly female buying audience.

With first hand experience of working with the cosmetics industry, Boom Live knows the direct impact that aligning live events with a high street cosmetic brand can have on ticket sales. For Alice’s Adventures Underground, Boom Live partnered with Bellápierre, one of the fastest-growing mineral make-up companies, to create a limited-edition make-up kit branded with the event creative. Not only that, the client benefited from having their show-branded products on sale in one of the UK’s highest footfall department stores dedicated to selling to an ABC1 female demographic.

• 2,000 limited edition branded make up kits.
• In-store POS in House of Fraser’s flagship store on London’s Oxford Street.