Act as an extension of the Birmingham Royal Ballet campaign, assisting on campaigns, negotiating national and regional partnerships and passing on knowledge
With the Company going through a transitional stage between artistic directors, Boom Live came on board to support the in-house marketing team on delivering ambitious campaigns that exceed sales targets and fill theatres, reaching new and returning audiences. Boom Live also supports with digital advertising, helping to implement tracking across their touring venues and creating the Company’s first digital dashboard; pulling in information from across the Birmingham Royal Ballet digital landscape.
- 4 million reached via Facebook and Instagram advertising for Summer 2019 campaign alone.
- 5 million reached via partnerships in 6 months
- Google Grants account re-activated.
- Increased ticket agents sales in London by 400%.