BRIEF
How to build brand awareness and gain national exposure through targeted partnerships for their event Cage Warriors: Night of the Champion, whilst ensuring it was mainstream and approachable.
OUR APPROACH
Boom Live specialise in prospecting, managing and analysing partnerships to ensure brand alignment and success. Cage Warriors is Europe’s leading and longest-running mixed martial arts promoters. Our aim was to partner with large closed databases to directly engage with new audiences. We ran targeted promotions via Sky VIP and Vodafone and ran large ticket giveaways alongside an exclusive discount on rewards platforms. We gained national in-app and online exposure for the event.
RESULTS
- Across two partnerships reached over 5 million people with a media value of over £50K.
- Over 10,000+ competition entrants with direct trackable ticket sales.
- National exposure for the Cage Warriors brand.
Across two partnerships reached over 5 million people with a media value of over £50K