BRIEF
Year on year, revive dormant social media platforms and develop an engaging full service campaign to ensure the generation of sales for the key 5 month summer season.
OUR APPROACH
Boom are experts in creating and taking over social media accounts and implementing digital PR strategies to cultivate a loyal following. Having run the full service campaign for The Luna Cinema for 4 years, Boom know how to create and implement a social media strategy alongside digital analysis to lead on the digital community management. Boom have vastly grown the level of engagement on Facebook, Instagram and Twitter pages by generating frequent posts that are fresh and relevant to the audience. For 2016’s campaign, Boom introduced Instagram to the digital community strategy. The visual nature of the image and video sharing app fits The Luna Cinema brand perfectly whether it’s for sharing a stunning location image or a quirky film GIF. Social media marketing is more than just adding the right filter; Boom provide the experience and the creativity to repeatedly establish this brand as an exciting and unique cinema experience.
RESULTS
• 25% Increase in engagement on social media platforms from the 2017 season to 2018
• A campaign reach of over 1 MILLION FOLLOWERS via social media advertising alone
