BRIEF
Take a much-loved film and stage musical and use photography to give the brand a refresh and modern feel.
OUR APPROACH
Understanding that the 2016 UK tour of Footloose was to be a new look production, Boom Live knew that it was important to establish the energetic actor-musician element of the show and did this through editorial photography. Responsible for creatively directing the whole shoot on the day, Boom Live also sourced an underground warehouse location, creating an urban setting while still keeping true to the era. From supplying check shirts, boot cut jeans and a guitar to liaising with makeup artists, cast and the production team, Boom Live used existing expertise to get the very best results, making the shoot a success.
RESULTS
- Sexy and eye-catching new production shots for press and editorial featuring Gareth Gates.
- Social media content 6 months in advance of the show opening.
- An on brand and successful creative direction of a shoot.
Sexy and eye-catching new production shots for press and editorial featuring Gareth Gates