Hannah Gadsby

Emma Sherwood

BRIEF

Design and implement a digitally lead campaign for comedian Hannah Gadsby's first UK tour to ensure high ticket sales

OUR APPROACH

Boom Live managed and delivered a digital first campaign, combining YouTube, paid social media advertising and geo-targeted databases to drive ticket sales. This worked to enhance the traditional marketing that was supplied by the touring venues.

RESULTS

  • Campaign reach of 2.15M.
  • 1.6M impressions delivered on social media advertising alone.
  • A 4% CTR average across the paid social media campaign.
    • 1.6M impressions delivered on social media advertising alone
    RETURN

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