BRIEF
Establish a new brand for the local audience of Brighton and develop a localised campaign to ensure brand growth and ticket sales.
OUR APPROACH
Boom Live has always recognised the power of localised advertising to develop a brand that locals can be proud of. Relationships as a way to supplement the core marketing campaign, help to emphasise a brand to a target audience. Working closely with Visit Brighton, Gaydio and The Argus, Boom delivered a unique mix of opportunities to cover the range and diversity of the Luna Beach Cinema screenings.
RESULTS
- Reached over 500k people in Brighton & Hove via local partnerships.
- Achieved a CTR of 27.8% on Google Search campaigns.
- The 2019 season also included Luna Cinema’s first Sky Cinema buyout, secured by Boom, achieving an additional £75k media value.
Achieved a CTR of 27.8% on Google Search campaigns