BRIEF
In 2017, establish a new brand in the ever-busy Kids entertainment market and develop a full-service campaign to ensure brand growth and increased ticket sales year on year.
OUR APPROACH
Using Boom Live’s extensive family’s entertainment knowledge, Boom Live have helped establish the Luna Kids Cinema brand as the first outdoor cinema specifically designed for children. Running digital advertising, alongside localised print advertising, distribution and media partnerships, Boom Live have developed strong relationships between the brand and partners such as KMFM, Entertainment ONE, First News and Peppa Pig.
RESULTS
- Tracking 81.7% total sales through Social Media Advertising.
- Reaching 2 Million users via Social Media Advertising alone.
- Increase ticket sales by 20% year on year.
Tracking 81.7% total sales through social media advertising