To work with and manage up to 60 venues at any given point in order to drive ticket sales for each performance and increase brand awareness across the UK.
With vast experience in delivering kids entertainment campaigns, Boom Live has continued to secure the opportunity to manage and implement creative marketing campaigns for The Very Hungry Caterpillar Show (Throughout the last 4 years, Boom Live has worked on The Very Hungry Caterpillar’s 4 UK tours, 2 West End runs and 1 run in the brand-new Troubadour White City Theatre). Knowing that parents cannot travel enormous distances with very young children, Boom Live continues to create geo-sensitive, digital first campaigns including but not limited to Social Media Advertising and programmatic buying. This, combined with key, holiday timed out of home moments and print placement, allow Boom Live to ensure that there isn’t a family out there that doesn’t know about this classic children’s book, brought to life.
- Reached out to over 700k customers on Facebook generating 2M impressions in the most recent run in Troubadour White City Theatre.
- An ‘Always On’ social media advert, accounted for 1/3 of total sales of the Very Hungry Caterpillar Autumn 2019 tour, with a 1560% increase on original investment.
- More than 15 national brand partnerships delivered in 2016/2017