Hi, I’m
Dawn Farrow
Freelance marketing expert for the entertainment and live experience markets
Committed to
generating millions in revenue
for live experience clients.
Childrens' Events
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Circus
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Pop-Up Events
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Dining Experiences
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Arena Events
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Theatre
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Childrens' Events ・ Circus ・ Pop-Up Events ・ Dining Experiences ・ Arena Events ・ Theatre ・
Attractions
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Cinema
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Festivals
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Immersive Experiences
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Attractions ・ Cinema ・ Festivals ・ Immersive Experiences ・
Freelance sales, marketing and commercial strategist with executive level leadership experience.
Services
Explore how Dawn’s freelance services make her uniquely positioned to deliver creative marketing and sales campaigns which generate revenue, respond to market forces and build brand legacy.
Blog
Latest insights and observations by Dawn Farrow on live experience marketing. Featuring comment, expert advice, and success stories to inspire and grow your events.
As a marketing specialist, sector leader, speaker in ticketed live experiences, Dawn has built an enviable reputation building and delivering high-profile, creative, and revenue-focused campaigns.
As a recognised industry expert and CMO, Dawn Farrow has won leadership and marketing awards, is often called upon to speak and share her knowledge at conferences and to write about her refreshing approach to the live experience sector. She works full time in London as a freelance marketer and consultant.
You only need to review Dawn’s services to understand her experience and ability to dedicate this experience to each and every client she works with across theatre, attractions, immersive experiences, outdoor cinema, family events, circus and dining events to name just a few.
After a career at Livenation working for David Ian and Garry McQuinn, Dawn went on to refine her marketing skills working for Adam Kenwright at aka. Between 2012 and 2020, Dawn became the founder of her own multi-million pound marketing agency Boom Live which delivered integrated sales and marketing campaigns globally for a broad range of theatrical, cinematic, leisure and immersive experiences including; Walking with Dinosaurs, Alice’s Adventures Underground, The Luna Cinema, Birmingham Royal Ballet, Nitro Circus, Grand Designs Live and Secret Cinema.
Most recently, Dawn has been crafting campaigns for the sell-out ‘selfie’ experience, The Friends Experience across Europe; developing and implementing commercial models for Peter Rabbit and Paddington adventures; and bringing new timed-entry leisure events to market including Kingdom of Winter at ExCeL London.
Dawn is qualified in Neuro Linguistic Programming (NLP) which has given her further insight into how to build and inspire high performing teams.
Having started her career as a dancer, in 2022 an ambition was achieved when she was appointed as a governor and trustee of the Central School of Ballet.
AWARDS: Dawn’s business leadership and career success has been recognised by a series of high profile organisations including being named as a ‘Power Founder’ in the Timewise Power 50 list, being recognised in the Women In Marketing Awards and being shortlisted in the top 50 of Management Today’s ‘35 under 35’. Her marketing agency Boom Live was awarded ‘Best New Business’ in the Top 100 UK Start Up Awards and was shortlisted in the top ‘Best Small Agencies’ in the UK Agency Awards.
