Business
Services
Freelance sales, marketing and commercial expert for the entertainment and live experience markets.
By choosing Dawn Farrow as your event and live experience sales and marketing partner, you gain access to her extensive experience, innovative mindset, and unyielding commitment to achieving outstanding results.
Creative Value Proposition
Dawn specialises in developing captivating value propositions that set your experience apart from the competition.
She crafts unique selling points and messaging that effectively communicate the incredible experience audiences can expect.
Dawn's value propositions go beyond the surface, resonating with your target audience on an emotional level, driving ticket sales and creative engagement.
Additional Revenue
Creating commercial strategies that do not only rely on single source ticket sales.
Network
Marketing and Sales Strategy
Dawn's expertise lies in creating and executing comprehensive marketing plans tailored specifically to your objectives and target audiences.
By drawing on her extensive experience and conducting research to understand your experiences, unique selling points, audience personas and market trends.
Dawn then develops a data-driven integrated marketing strategy that incorporates a mix of online and offline channels to maximize reach and create buzz.
From social media campaigns and email marketing to influencer collaborations and strategic partnerships, Dawn leaves no creative stone unturned to ensure your event receives the attention it deserves.
Advertising
With an advertising career that began at aka working on campaigns for Sonia Friedman, Dawn knows a lot about advertising and marketing channel choice.
She uses this experience to develop advertising strategies, put forward recommendations and engage the right people or teams to buy at the best possible rate.
Staying up to date with advertising is achieved through the long standing network Dawn has crafted and by constantly working closely with media owners.
Ticketing Strategies
The ticketing software sector has never been busier and more interesting. Dawn is able to write tenders and work closely with her clients to engage the best ticketing platform for the brief. She has most recently worked closely with Ticketmaster, Tickx, See, Eventim, Ingresso, Fever to name just a few.
Organic Social Media
Dawn understands the power of compelling content and storytelling in capturing the attention and interest of your target audiences.
Having created the overall strategy, she engages a team from her network to craft engaging, shareable content that resonates with your audiences, leveraging formats like blog articles, video, and social media.
Dawn's content creation strategies not only raise awareness but also drive audience engagement, fostering a sense of community around your brand and laying the foundations for success.
Digital Media
Dawn has been at the forefront of digital marketing and is able to leverage her acumen to implement targeted advertising campaigns that reach your desired audience segments.
She carefully selects the most appropriate advertising channels, such as Facebook Ads, Google Ads, or programmatic advertising, to amplify your event's message and engages performance marketing teams to deliver.
Dawn knows how to optimise campaigns continually based on real-time data, ensuring maximum return on investment and increased ticket sales.
