DawnFarrow.com

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Commercial Director and Marketing Executive

 

ABOUT

Dawn has successfully worked with pioneering producers, promoters and organisations around the world in the arts, cinema, festivals, immersive experiences, children’s theatre, circus, dining events, West End plays, musicals, sport and arena events.

As a leader, speaker and commercial marketing specialist she has an enviable reputation in one of the most competitive landscapes planning, building and delivering high profile revenue focused work.

Notable clients within her award winning portfolio included Secret Cinema, Brighton Racecourse, Alice’s Adventures Underground, The Luna Cinema, Grand Designs Live, The Mousetrap, Birmingham Royal Ballet, Dear Zoo, Doctor Who, DS Techeetah Formula E, Nitro Circus.

As a recognised industry expert and leader, Dawn has won leadership and marketing awards, is often called upon to speak and share her knowledge at conferences and events and to write about her refreshing and entertaining approach to business which reflects her enjoyment and unique sensibility of the sectors. 

Dawn has carved out a career working with creative, focused energetic people and businesses. What they all have in common is an ambition to create great work, to succeed.

As a trained NLP practioner and with an ability to take a vision and make it into a business reality, Dawn is the founder of Dogs and Coffee, a network she dedicates her time and expertise to delivering career support and training to build people's confidence. Dogs and Coffee is the home of 'Unstuck in 30' and 'Stuck to Unstoppable' her signature coaching and training. Visit YouTube for a hit of motivation today. 

SMUG WALL

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SERVICES

COMMERCIAL STRATEGY

 

CAMPAIGN STRATEGY

  • Sales focused campaign creation and delivery
  • International brand management
  • Live event consultancy
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BUSINESS DEVELOPMENT & DIGITAL INNOVATION

 

BUSINESS DEVELOPMENT

  • Commercial business modelling for new and existing live entertainment
  • Recommendations to increase revenue and margins
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MEDIA PLANNING

 

MEDIA PLANNING

  • Out of home
  • Digital media (including PPC, social media, content and display)
  • Broadcast
  • Print media advertising
  • Distribution
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PARTNERSHIPS & STRATEGIC RELATIONSHIPS

PARTNERSHIPS & STRATEGIC RELATIONSHIPS

  • National brand partnerships
  • Promotions
  • Targeted relationship marketing
  • Database access with opt-in opportunities
  • Competitions
  • Ticket focused redemption
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INDUSTRY INTRODUCTIONS

INDUSTRY INTRODUCTIONS

  • Find the right businesses and partners for each project Internationally
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INSIGHTS & ANALYSIS

INSIGHTS & ANALYSIS

  • Sales and revenue analysis
  • Ticketing technology and box office recommendations
  • Ticket yield management
  • Ticket agent relationships
  • Social media statistics and sales conversion
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DAWN

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DAWN FARROW

Dawn Farrow is a busines leader and Executive working in Arts and Entertainment for some of the best known brands, organisations and live experiences in the Country.

Dawn’s business leadership and career success has been recognised by a series of high profile organisations including being named as a ‘Power Founder’ in the Timewise Power 50 list, being recognised in the Women In Marketing Awards and being shortlisted in the top 50 of Management Today’s ‘35 under 35’. Her marketing agency Boom Live was awarded ‘Best New Business’ in the Top 100 UK Start Up Awards and was shortlisted in the top 6 ‘Best Small Agencies’ in the UK Agency Awards.

A love of networking, targets and determination have driven Dawn’s capacity build businesses and drive audiences of millions to more than 180 live events as diverse as The Luna Cinema, Grand Designs Live, Brighton racecourse, BBC Countryfile Live, Cage Warriors, Monty Python’s Spamalot, The Mousetrap, Disney’s Fantasia, an audience with John Travolta, Alice’s Adventures Underground.

With training as an NLP practioner and further emphasis at her ability to take a vision and make it into a business reality, Dawn is the founder of Dogs and Coffee, a network of thousands she dedicates time and expertise to delivering career advice and training to people who feel 'stuck' in their careers. Dogs and Coffee is the home of 'Unstuck in 30' and 'Stuck to Unstoppable' her signature coaching and training. Visit YouTube for a hit of motivation today. 

 

CONTACT

Get in touch
ARTS & ENTERTAINMENT EXECUTIVE SPECIALISING IN MARKETING, TEAM AND BUSINESS DEVELOPMENT