COMMERCIAL CONSULTANT
ABOUT
Dawn is a commercial consultant with executive level leadership experience generating millions in revenue for the clients and businesses she has worked for around the world across cinema, festivals, immersive experiences, children’s entertainment, circus, sport, dining events, West End plays, musicals and arena events.
As a leader, speaker and commercial specialist she has an enviable reputation in one of the most competitive landscapes planning, building and delivering high profile revenue focused work.
Notable clients within her award winning portfolio included Secret Cinema, Brighton Racecourse, Alice’s Adventures Underground, The Luna Cinema, Grand Designs Live, The Mousetrap, Birmingham Royal Ballet, Dear Zoo, Doctor Who, DS Techeetah Formula E, Nitro Circus.
As a recognised industry expert and leader, Dawn has won leadership and marketing awards, is often called upon to speak and share her knowledge at conferences and events and to write about her refreshing and entertaining approach to business which reflects her enjoyment and unique sensibility of the sectors.
Between July 2020 and August 2022, Dawn dedicated a proportion of her free time to creating and building a network called Dogs and Coffee. The network reached thousands each week through Instagram, free conferences, one to one coaching and group training to support and motivate talent working across Entertainment and the Arts. During this time she also concluded her formal training in Neuro Linguistic Programming (NLP) which has given her further insight into how to build and inspire high performing teams.
In June 2022, a lifelong ambition was achieved when she was appointed as a governor and trustee of the Central School of Ballet.
SERVICES
LEADERSHIP
LEADERSHIP
- Team leadership
- People development
- Team motivation
- Trained in Neuro Linguistics Programming (NLP)
- Public speaking
COMMERCIAL
COMMERCIAL
- Business development
- Strategic partnerships
- Financial planning and budget management
- Insights and analysis
- Profitability improvement and forecasting
- Creative commercial solution and implementation
STRATEGIC PLANNING
STRATEGIC PLANNING
- Negotiation
- Management including change management
- Business planning strategy
- Stakeholder networking and engagement
MARKETING
MARKETING
- Integrated marketing and advertising
- Communications planning
- Creative content strategy
- Online, digital and social media marketing
DAWN
DAWN FARROW
Dawn is a commercial consultant with executive level leadership experience generating millions in revenue for the clients and businesses she has worked with globally.
Dawn’s business leadership and career success has been recognised by a series of high profile organisations including being named as a ‘Power Founder’ in the Timewise Power 50 list, being recognised in the Women In Marketing Awards and being shortlisted in the top 50 of Management Today’s ‘35 under 35’. Her marketing agency Boom Live was awarded ‘Best New Business’ in the Top 100 UK Start Up Awards and was shortlisted in the top 6 ‘Best Small Agencies’ in the UK Agency Awards.
A love of networking, targets and determination have driven Dawn’s capacity build businesses and drive audiences of millions to more than 180 live events as diverse as The Luna Cinema, Grand Designs Live, Brighton racecourse, BBC Countryfile Live, Cage Warriors, Monty Python’s Spamalot, The Mousetrap, Disney’s Fantasia, an audience with John Travolta, Alice’s Adventures Underground.
During the Pandemic and as the industry began to build again, Dawn dedicated a proportion of her free time to creating and building a network called Dogs and Coffee. The network reached thousands each week through Instagram, free conferences, one to one coaching and group training to support and motivate talent working across Entertainment and the Arts.
During this time she also concluded her formal training in Neuro Linguistic Programming (NLP) which has given her further insight into how to build high performing teams.
Having originally trained as dancer she was honoured to be appointed as a governor and trustee of the Central School of Ballet in June 2022.