DawnFarrow.com

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MEDIA & ENTERTAINMENT EXECUTIVE IN MARKETING, TEAM AND BUSINESS DEVELOPMENT

 

ABOUT

Dawn has successfully worked with pioneering producers and promoters around the world in cinema, sport, festivals, immersive experiences, children’s theatre, circus, dining events, West End plays, musicals and arena events.

As a media and entertainment executive she has an enviable reputation in one of the most competitive landscapes planning and delivering high profile revenue focused work.

Notable clients within her award winning portfolio included Secret Cinema, Brighton Racecourse, Alice’s Adventures Underground, The Luna Cinema, Grand Designs Live, The Mousetrap, Birmingham Royal Ballet, Cage Warriors, Dear Zoo, Doctor Who, DS Techeetah Formula E, Nitro Circus.

As an industry expert, Dawn has won leadership and marketing awards, is often called upon to speak and share her knowledge at conferences and events and to write about her refreshing and entertaining approach to business which reflects her enjoyment and unique sensibility.

Dawn is proud to be the creator of 'side-hustle', Dogs and Coffee a network she created to motivate, inspire and train a network of 3,000 plus people seeking work across the Entertainment Industry.

SMUG WALL

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SERVICES

CAMPAIGN STRATEGY

CAMPAIGN STRATEGY

  • Sales focused campaign creation and delivery
  • International brand management
  • Live event consultancy
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BUSINESS DEVELOPMENT

BUSINESS DEVELOPMENT

  • Commercial business modelling for new and existing live entertainment
  • Recommendations to increase revenue and margins
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MEDIA PLANNING

MEDIA PLANNING

  • Out of home
  • Digital media (including PPC, social media, content and display)
  • Broadcast
  • Print media advertising
  • Distribution

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PARTNERSHIPS & STRATEGIC RELATIONSHIPS

PARTNERSHIPS & STRATEGIC RELATIONSHIPS

  • National brand partnerships
  • Promotions
  • Targeted relationship marketing
  • Database access with opt-in opportunities
  • Competitions
  • Ticket focused redemption
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INDUSTRY INTRODUCTIONS

INDUSTRY INTRODUCTIONS

  • Find the right businesses and partners for each project Internationally
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INSIGHTS & ANALYSIS

INSIGHTS & ANALYSIS

  • Sales and revenue analysis
  • Ticketing technology and box office recommendations
  • Ticket yield management
  • Ticket agent relationships
  • Social media statistics and sales conversion
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DAWN

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DAWN FARROW

Dawn Farrow is a media and entertainment executive for some of the best known entertainment brands and live experiences.

Dawn’s business leadership and marketing success has been recognised by a series of high profile organisations including being named as a ‘Power Founder’ in the Timewise Power 50 list, being recognised in the Women In Marketing Awards and being shortlisted in the top 50 of Management Today’s ‘35 under 35’. Her previous business, Boom Live was awarded ‘Best New Business’ in the Top 100 UK Start Up Awards and was shortlisted in the top 6 ‘Best Small Agencies’ in the UK Agency Awards.

Targets and determination have driven Dawn’s capacity to drive audiences of millions to more than 180 live events as diverse as The Luna Cinema, Grand Designs Live, Brighton racecourse, BBC Countryfile Live, Cage Warriors, Monty Python’s Spamalot, The Mousetrap, Disney’s Fantasia, an audience with John Travolta, Alice’s Adventures Underground.

Dawn is proud to be the creator of 'side-hustle', Dogs and Coffee a network she created to motivate, inspire and train a network of 3,000 plus people seeking work across the Entertainment Industry as a direct effect of the Covid-19 pandemic.

CONTACT

Get in touch
MEDIA & ENTERTAINMENT EXECUTIVE IN MARKETING, TEAM AND BUSINESS DEVELOPMENT