What would you do if you knew you couldn’t fail?

(Plot twist… I’m actually doing it!)

When it comes to work, I have two obsessions:

  •  Marketing

  • Live Experiences & Events 

I’ve built a theatre and live experience marketing agency, worked in-house, and now freelance helping to build brands and generate revenue for some of the biggest live experiences in the world.

 And while I love what I do—the landscape is tougher than ever:

Event success isn’t guaranteed anymore.
It’s harder to know what sales data to trust.
Retaining top marketing & comms talent is a challenge.
Ticketed events are more competitive than ever.
Revenue targets keep rising, adding pressure.
And let’s not forget—the cost of living crisis is impacting our audiences.

 But amidst the challenges, one thing keeps me energised: our community.

 Marketing and Comms professionals are:
Proactive
Positive
Always learning
Collaborative & driven
Never settling for average

 They are my tribe.

 And that’s my ‘why’ behind ON SALE LIVE’25 (part of the newly launched On Sale Group).

 On Sale Live’25 is a 1 day event built for you.

It is the first time this multi billion pound industry has been invited to come together in this way!

Whether you’re in-house, freelance, or agency-side, this is the place where Marketing and Communications professionals across live experiences and ticketed events will come together to learn, connect, and share insights.

 A Taster of Our Speaker Lineup:
🎤 Rob Nathan, Managing Director, Media 10
🎤 Hannah Ferguson, Head of Marketing, Merlin Entertainments
🎤 Eleanor Lloyd, OBE, Theatre Producer & Vice President, SOLT
🎤 Joe Arditti, Head of Marketing, Avalon
🎤 Adam Cunningham, Chief Strategy Officer, Allied Global Marketing
🎤 Susan DeBottis, VP Adventure & Entertainment, Easol

🎤 Ollie Rosenblatt, CEO Senbla & VP Sony Masterworks Live
🎤 Ben Martin, Head of Marketing, Marshall Arts
🎤 Sarah Fellingham-Adkin, Enterprise Director, London Transport Museum
🎤 George Wood, MD, Luna Entertainment Group
🎤 Richard Major, Group Director of Sales & Marketing, The Everywhere Group
🎤 Meritaten Mance, Founder & CEO, Mance Communications

Want to Get Involved? Here’s How:

🎟️ Subscribe for actionable marketing advice, early bird discounts and exclusive event invites   https://onsalegroup.com/sign-up
🤝 Sponsor the event (join an already incredible sponsor lineup) → https://onsalegroup.com/on-sale-live-25/sponsorship

🎤 Put yourself forward to speak (last few slots remaining) → https://onsalegroup.com/on-sale-live-25/speakers
💡 Learn more about On Sale Group’s vision (including our training programme & networking events) → https://onsalegroup.com
📩 Want to collaborate in another way? Email me directly at Dawn@OnSaleGroup.com

 Skills. Insights. Connections. The knowledge you need. The network that matters. Join the game changers.

🗓️ 15th May 2025

📍 The Crypt, Trafalgar Square

 Tickets are extremely limited— if you take one action today subscribe to the newsletter for actionable marketing, early bird discounts and exclusive event invites  https://onsalegroup.com/sign-up

 

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Why hire a Freelance Chief Marketing Officer (CMO)/ Head of Marketing?